Joanna Hawley-McBride is a Seattle, WA based social media strategist, content creator and former textile designer. Joanna is the founder and editor-in-chief of Jojotastic, a lifestyle blog focused on Joanna’s work-in-progress cabin and empowering women to explore nature — all in her signature unfiltered style. Her most recent viral DIY renovation series, Cat Hell, garnered over 19 million views across multiple platforms.

So what sets Joanna apart from others in the space?

She says, "As an old school blogger who's been in the industry for over 10 years, I've witnessed countless industry shifts and strategically evolved my content to stay ahead of the curve. I pride myself on being a strategic businesswoman with an obsessive attention to detail that translates to quirky, relatable content and binge-worthy video series.

"I am quick to deliver and always meet deadlines, plus I try to go above and beyond whenever possible (i.e. a few extra Story panels, cross-posting to Pinterest, including in my email newsletter, etc). And lastly, I've spent over a decade building an online community of nearly 4 million people who trust my product recommendations and are often inspired to try home projects and DIYs."

How would Joanna's followers describe her? "A relatable silly goose who shares Pacific Northwest living, chaotic renovations and unfiltered underwear reviews."

‍